what is Affiliate Marketing?



 Affiliate marketing is a type of performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. In simpler terms, it's a way for individuals or companies (affiliates) to earn commissions by promoting other people's or companies' products.

Here’s how it typically works:

  1. Affiliate: The affiliate promotes a product or service through various means (like a blog, website, social media, email, etc.).
  2. Merchant: The merchant is the creator or seller of the product/service that the affiliate promotes.
  3. Commission: When a sale or desired action (like signing up for a newsletter) occurs through the affiliate's marketing efforts, the affiliate earns a commission from the merchant.

Key aspects of affiliate marketing include:

  • Performance-based: Affiliates are usually paid only when a specific action is taken (sale, lead, click, etc.), which aligns their incentives with the merchant’s goals.
  • Tracking: Affiliate marketing relies heavily on tracking technologies to monitor the performance of affiliates accurately.
  • Networks: Many affiliates join affiliate networks that manage relationships between affiliates and merchants, handle payments, and provide tracking and reporting tools

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